Moderation of Sales Promotion: Should I Excited to Buy Online Fashion Products?
نویسندگان
چکیده
This study aims to analyze the influence of shopping lifestyle and hedonic motivation on impulse buying with sales promotion as a moderation variable Shopee Marketplace. focuses purchasing fashion products marketplace. In this research, population is all consumers in Indonesia. The sample used amounts 160 respondents purposive sampling technique. analytical method research Structural Equation Model Partial Least Square analysis (SEM-PLS) using Smart PLS3.0 software data. result showed that has significant effect marketplace, weakens product marketplace strengthens
منابع مشابه
Should I Lease or Buy?
professor and economist, Department of Agricultural Economics, Mississippi State University; and Stiles is an assistant specialist, University of Arkansas Extension Service. For more information, contact Martin at (662) 686-3264; e-mail [email protected]. This information sheet was published by the Office of Agricultural Communications, a unit of the Division of Agriculture, Forestry, and...
متن کاملBuyout Option and Reserve Price in Online Auctions: Should I Bid or Buy Out?
This article examines the influences of two forms of buyout options – permanent (i.e., a buyer could buy out the item at any point during the entire bidding process) and temporary (i.e., buyout option ceases to be present once the bidding price exceeds the reserve price) – under the presence of reserve price on a buyer’s decision in online auctions. We propose that the presence of permanent buy...
متن کاملTo buy or not to buy online: adopters and non-adopters of online shopping in Singapore
The Internet, as a dynamic virtual medium for selling and buying information, services and products, is gaining increasing attention from researchers and practitioners. In this study, we examine the perceptions of adopters and non-adopters of online shopping in terms of demographic profile, consumer expectations of online stores, advantages and problems of online shopping and transaction cost. ...
متن کاملUsing Crowd Sourcing to Solve the Fitting Problem in Online Fashion Sales
Consumers struggle to find clothes that are fit. This is a problem that has been accentuated with the increasing online sales. It is the largest contribute to sales returns and make customer return about every third item they buy (Ratcliff, 2014). If consumers select to buy online, they can no longer try them out in a fitting room. Most of fast fashion brands have opened their online shops, and...
متن کاملSales Promotion Models
Firms spend a significant part of their marketing budgets on sales promotions. Retail (2012) indicates that during 1997–2011, promotion accounted for roughly 75% of marketing expenditures for US packaged goods manufacturers; the other 25% was for advertising. In 2011, 58% of the budget was spent on promotion to the trade (i.e., from manufacturers to retailers), and 15% on manufacturer promotion...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of economics, finance and management studies
سال: 2023
ISSN: ['2644-0490', '2644-0504']
DOI: https://doi.org/10.47191/jefms/v6-i7-15